When SportsPro first compiled its annual list of 20 sports tech ideas to invest in now back in January 2020, Tokyo was gearing up for the Olympics, social distancing was only used to separate rival fans at soccer grounds and zoom was merely a sound you might hear from Formula One cars. In the year that followed, sports technology was redefined by immersive fan experiences, new 3D tracking technologies and augmented reality, as well as advanced data analytics and artificial intelligence (AI).
Athlete-centric sports tech trends in 2025
New wearables and sensor-enabled equipment track real-time biometric and performance data that coaches and athletes can leverage. AI then turns this raw data into targeted insights, optimising training regimes and strategies. Meanwhile, new fan engagement solutions offer interactive and immersive remote viewing experiences.
Advanced athletic injury prevention technology identifies players at risk of serious injury by analysing player and ball movements to identify the most common causes of injuries. This is helping teams reduce the number of players they lose through injury.
Scouting new talent for sports teams is a lengthy process that can be made more efficient thanks to advances in sports analytics. This includes predictive analytics that forecast how a player will perform with or against a particular team or with other teammates, which can be an invaluable tool for recruiters.
Event management and automation tools make it easier to plan a league season, saving time for administrators while reducing the chance of error. For example, event scheduling software can automatically identify and resolve potential issues, such as clashes between matches, thereby preventing the need for mass emails to be sent to teams with schedule corrections.