Whether it’s a dog saving a soccer goal, a darts player’s ode to fallen service members or an NFL star’s heartwarming tribute for Memorial Day, viral sports moments capture the world’s imagination and spread like wildfire on social media. More than awe-inspiring plays or entertaining antics, they help athletes and teams connect with fans and build global communities of team loyalty.
While most of the world’s attention is on Paris during the 2024 Olympics, there have been plenty of wacky and head-scratching sports moments outside of the competition. From “pommel horse guy” earning a bronze medal and going on “Dancing with the Stars” to Ilona Maher rumbling over Aussies, these micro-moments have left sports fans feeling bewildered and inspired.
The sports world has long blurred the line between sport and entertainment, but more than ever, it’s becoming a vital force in our culture that impacts every sphere of life. From memes to highlight reels, viral sports content can make waves in any arena and spark a conversation that would have otherwise been missed.
All major leagues and franchises understand the power of virality, using their social platforms to connect with fans in real-time, drive engagement and boost brand awareness. But not all of them know how to create or promote the kind of content that can go viral and reach millions of people. Ahead, we look at some of the best viral sports moments from the past year that made it big on Instagram X, TikTok and beyond.